Attribution
Attribution in LightLead is an end-to-end analytics mechanism that links ad account data with CRM data. Available on Business and Scale plans.
What attribution is
Attribution matches ad rows (clicks, impressions, spend) with CRM rows (deals/leads) by UTM and other identifiers. The result shows Spend/Impressions/Clicks alongside business metrics (deals, revenue, ROAS, CPL).
Key capabilities
- Matching modes (strict / balanced / loose and field presets)
- Ad sources: Meta Ads, Google Ads, TikTok Ads (when available in account)
- CRM: Kommo, Bitrix24, KeyCRM, LP CRM, Pipedrive, HubSpot, HighLevel
- Automatic matching + calculated metrics
- Field mapping, date window, and currency configuration
How it works
- Create an attribution report and select an ad source
- Select a CRM source
- Configure field mapping
- Select a matching mode
- Run the report
- Get matched / unmatched / metrics
Sections
Basics
- How Attribution Works — data matching principles
- Requirements — what you need for attribution to work
- Supported Sources — ad and CRM systems
Configuration
- Creating an Attribution Report — step-by-step guide
- Ad Source — configuring ad data
- CRM Source — configuring CRM data
- Field Mapping — field mapping
- Identifiers — field priority for matching
- UTM Fields — working with UTM tags
- Match Modes — 3 modes and 12 presets
- Date Window — time window configuration
- Currency — report currency setup
Metrics and Results
- Calculated Metrics — 9 metrics and their formulas
- Matched Rows — found matches
- Unmatched Rows — unmatched data
- Ambiguous Matches — matching conflicts
- Match Rate — matching quality metric
- Improving Match Rate — practical tips
Additional
- Examples — real attribution scenarios
- Limitations — current limitations
- Troubleshooting — fixing common issues