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Pipedrive Users and Owners ​

This article describes working with Pipedrive users and owners in LightLead.

Loading users ​

A deal's owner is determined by the owner_id field. LightLead matches owner_id to the user's name via the users API. When the owner changes in Pipedrive, the data is updated on the next sync.

Matching users ​

LightLead matches CRM users with internal identifiers. This provides:

  • Uniqueness: each user is identified by ID, not by name

  • Stability: matching is preserved when a user is renamed

  • Historical accuracy: data on old assignments is preserved even after the owner changes

Use in reports ​

Users and owners are used in reports for:

  • Grouping: analyzing performance by manager

  • Filtering: filtering data by owner

  • Comparison: comparing performance across managers

  • KPIs: calculating key manager performance indicators

User attributes ​

AttributeDescription
IDUnique user identifier
NameUser's display name
EmailUser's email (if available)
RoleUser's role in the CRM
StatusActive/inactive

Deactivated users ​

If a user is deactivated in the CRM:

  • Historical data on their deals is preserved

  • In new reports, the owner field will show the old user

  • Filtering by a deactivated user is available for historical data

Maintained by the LightLead Documentation Team · Last verified: 2026-07-25