Connecting Meta Ads

Meta Ads connects to LightLead via standard OAuth 2.0 using Facebook Login. The process takes under 2 minutes if you have the necessary permissions.

Prerequisites

Before connecting, make sure you have:

1. Facebook account with admin or analyst rights on the ad account
2. Ad account in Meta Business Suite or Ads Manager
3. Meta Business Account (Business Manager) — recommended for managing multiple accounts

Connection Steps

Step 1. Start

1. Go to Integrations → Ad Connectors → Meta Ads
2. Click Connect
3. You'll be redirected to the Facebook authorization page

Step 2. Facebook Authorization

On the Facebook Login page:

1. Sign in to your Facebook account if not already authorized
2. Review the list of requested permissions
3. Click Continue to grant access

LightLead requests the following permissions:

• ads_read — read ad campaign data and statistics
• read_insights — access to metrics via Insights API
• business_management — access to ad account list
• pages_show_list — view page list
• pages_read_engagement — page engagement statistics
• instagram_basic — basic Instagram account access
• instagram_manage_insights — Instagram metrics

Step 3. Select Ad Account

After successful authorization:

1. LightLead automatically retrieves the list of available ad accounts
2. Select the desired account from the dropdown
3. Click Confirm

Step 4. Verify

After confirming, the connector status changes to Active. LightLead begins the initial data load — this may take from 30 seconds to several minutes depending on data volume.

Connection Statuses

For more details on connection statuses, see Connection Statuses.

Managing Multiple Accounts

You can connect multiple Meta Ads accounts to a single LightLead workspace. Each account appears as a separate data source.

For more details, see Multiple Connections.

Related Pages

• Meta Ads Permissions
• Ad Accounts
• Reconnecting a Connector
• Troubleshooting