TikTok Ads Data Differences
Reason 1: Time Zones
LightLead uses the advertiser account's time zone. TikTok Ads Manager may display data in a different time zone.
Reason 2: API Delay
The API updates with a 1-3 hour delay relative to the TikTok Ads Manager interface.
Reason 3: Attribution
Different attribution windows in the API and the interface can produce different conversion counts.
Recommendations
- Compare data older than 2 days
- Check time zones
- Acceptable margin of error: 2-3%